What Is SEO?
Search Engine Optimization (SEO) is the process of making your website more visible in search engines when people are searching for your services online. This process requires the understand of search engine algorithms to apply techniques that provide proven results. These algorithms take into account information related to your website's content, inbound links, and social network activity in order to place a website accordingly in the search results. As a result, SEO can totally transform your company from a one man show, into a bustling company with multiple crews.
Why Should I Invest In SEO?
10 years ago, many people relied on the YellowPages to find a local plumber when they had an emergency. Today, people are going directly to Google and Bing to find a local plumbing company when they need one and depending on the city you’re in, there can be hundreds to potentially thousands of people looking for a plumber in your city. Imagine getting a few hundred or a few thousand leads for your business each and every month. This means many more clients and bigger revenues for your business!
What’s Your Process For Increasing Rankings & Traffic?
There are hundreds of factors that search engines take into account to rank a website accordingly for various keywords in the search results. Our team takes the time to perform experiments to test and understand these algorithms to provide better results for our clients.
Our strategy first begins with keyword research to help us understand which keywords will give you the highest return on your investment. We then perform a competitor analysis to understand their strengths and weaknesses relative to your site. Using this data, we're able to better cater a campaign specific to your business's needs.
With our strategy, we work to also increase the overall authority of your website by creating high quality backlinks, content, and by generating activity on social media. As a result, this not only gives you high rankings for one or two keywords but multiple keywords.
What’s The Costs Of Your Services?
At Plumber SEO Gurus, we cater our services to your business. Our quote will depend highly on your business goals, and geographic region. Other factors which may affect the costs of an SEO campaign are the current rankings of your website in Google. Moreover, if your website is poorly optimized, this will require quite a lot of work to bring it up to standards.